McNeilly Mark - Sun Tzu And The Art Of ...

McNeilly Mark - Sun Tzu And The Art Of Business. Six Strategic Principles For Managers, Foldery, Business books

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SUN Tzu
AND THE
A RT OF
BUSINESS
This page intentionally left blank
SUN Tzu
AND THE
ART
OF
BUSINESS
SIX STRATEGIC
PR I NCIPLES
FOR MANAGERS
MARK
MCNEILLLY
New York • Oxford •
Oxford
University
Press
•
1996
To my parents, James and Esperanza, for their love,
To my wife Sandy, for her help and support in all things,
To my children, Alex, Logan and Kenzie, for being themselves,
And to God, who makes all things possible.
OXFORD UNIVERSITY PRESS
Oxford New York
Athens Auckland Bangkok Bogota Bombay
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and associated companies in
Berlin Ibadan
Copyright © 1996 by Oxford University Press, Inc.
Published by Oxford University Press, Inc.
198 Madison Avenue, New York, New York 10016
Oxford is a registered trademark of Oxford University Press
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise,
without the prior permission of Oxford University Press.
Library of Congress Cataloging-in-Publication Data
McNeilly, Mark.
Sun Tzu and the art of business :
six strategic principles for managers / Mark McNeilly.
p. cm. Includes bibliographical references and index.
ISBN 0-19-509996-6
I. Strategic planning. 2. Sun-tzu, 6th cent. B.C.—
Views on management. I. Title.
HD30.28.M3857 1996 658.4'oI2—dc2O
96-26080
135798642
Printed in the United States of America
on acid-free paper
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